I think that the biggest thing that this class taught me is that social media is intricate. Even though I have known before that social media can be a tool to be used in a work environment, and one that can be well utilized, I never knew how much detail each social media platform had.
For example, all of the analytic tools that are available for tracking social media are intricate, and there are many out there. I didn’t realize the complexity of Google Analytics, and everything you can do with Klout. I also didn’t know how much was available through LinkedIn.
I liked that we dived deep into each platform. I think most people in our class had a basic understanding of most of the social media platforms we…
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We all talk trash about Klout all the time and I still honestly believe it is not a valid form of measurement. I’ve heard this repeated at almost every conference and have heard this sentiment from the top leaders in social media, PR and marketing.
So I decided to do something about it.
I deleted my Klout account permanently because:
1. I refuse to be a number. What does that number even mean? Nothing. Real influence is based on what kind of audience you can move. Klout measures the wrong thing: It was and will not be a valid form of actual influence any time soon.
2. I talked trash about it, but still took free incentives. I did not feel good about this. I never valued it and only used it for free perks that were never that valuable for me. I don’t need a bunch of free stuff. I…
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Empire Avenue is an international social networking site run by the members and much much more , let our members explain .
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